How does Starbucks Organization structure look like?

Referencing: Cogmap.com. 2013. Starbucks Corporation Organization Chart | Cogmap Org Chart Wiki. [online] Available at: http://www.cogmap.com/chart/starbucks-corporation [Accessed: 2 Dec 2013].

What are the theories of motivation? And which motivation is used by Howard Schultz?

Howard Schultz used the theme of “The Starbucks Experience” as the important key principle. There are 5 key principles which are make it your own, everything matters, surprise and delight, embrace resistance and leave your mark. With the help of 5 key principles, Starbucks could able to become worldwide business and produce a quality of coffee to people. Moreover, he also used Maslow’s Hierarchy of Needs to motivate his employees.

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Referencing:

Frankson, S. 2013. Starbucks & Howard Schultz: Culture & Core Values Case Study - corevaluesinstitute.ca. [online] Available at: http://corevaluesinstitute.ca/culture/starbucks-howard-schultz-culture-and-core-values/ [Accessed: 1 Dec 2013]. 

What kind of leadership styles that Howard Schultz has been expressed to the society?

Howard Schultz is using the theories of the Maslow’s Hierarchy of Needs as a guide of being a leader, other than that, he also apply the leadership styles of democratic and laissez-faire as a leader.

Here is the analysis of Howard Schultz Maslow’s Hierarchy of Needs of Starbucks.

Physiological: Howard Schultz will fulfill the needs that his employees wanted and giving them a modern paycheck.

Safety: He provided a healthcare packages, stock opinion and career counseling to his employees and this is to increase awareness on cooperation and quality of work.

Love/Belonging: He always treats his employees like family and care about them as a responsible work.

Esteem: He always provided coffee education to build the confidence of employees as they doing their work, then provided recognition program to get the feedback from partners and also motivate employees to stay with the organization, with the behaviors that increasing degree of attachment and happiness.

Self-actualization: He actually did a constantly seeking information and feedback from partners and also often sending emails by personalized phone calls to ask for advice and feedback on products through store locations.

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Referencing:

John R. Sardelli. 2013. Howard Shultz, Starbucks, and Maslow. [online] Available at: http://johnsardelli.wordpress.com/2013/05/07/howard-shultz-starbucks-and-maslow/ [Accessed: 1 Dec 2013].

Another video is about the importance of innovation in a competitive environment where business that stand still face defeat.

Moreover, we will know the different aspects of business strategy through these two video clips. 

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Referencing: 

Tutor2u.net. 2012. Leadership - Howard Schultz on the importance of leading an innovative culture. [online] Available at: http://www.tutor2u.net/blog/index.php/business-studies/comments/leadership-howard-schultz-importance-of-leading-an-innovative-culture [Accessed: 1 Dec 2013].

What kind of person he is, as a leader?

Howard Schultz is a person who really cares about the employs and customers of Starbuck, he also a person who outstanding entrepreneurs and visionary leader through the business world. That is the reason he created the book of onward.

Above is the video regarding the book of onward, it talk about how Starbucks fought for its life without losing its soul. 

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Referencing:

Tutor2u.net. 2013. Starbucks - Up Close and Personal with Howard Schultz. [online] Available at: http://www.tutor2u.net/blog/index.php/business-studies/comments/starbucks-up-close-and-personal-with-howard-schultz/ [Accessed: 2 Dec 2013].

What is the corporate culture of Howard Schultz's organization

The corporate cultures of Howard Schultz as a leader, he using two key terms to remain the success which are employees are partners and leaders transmit the culture. Employees are partners to encourage employees involved in the company while contribute ideas on improving product. Then, leaders transmit the culture is the responsible of managers to keep an eye on relaying Starbucks’ culture directly to employees. In additional, the culture of Howard Schultz is to establish the modern coffee to the society. According to Starbucks.com stated Howard Schultz said “We remain highly respectful of the culture and traditions of the countries in which we do business. We recognize that our success is not an entitlement, and we must continue to earn the trust and respect of customers every day.”

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Referencing:

1. Frankson, S. 2013. Starbucks & Howard Schultz: Culture & Core Values Case Study - corevaluesinstitute.ca. [online] Available at: http://corevaluesinstitute.ca/culture/starbucks-howard-schultz-culture-and-core-values/ [Accessed: 1 Dec 2013].

2. Effective Leadership Skills Blog. 2013. Howard Schultz's Connection and Leadership. [online] Available at: http://site.successtelevision.biz/leadershipskills/index.php/uncategorized/howard-schultzs-connection-and-leadership/#.UpsZjfl9fXo [Accessed: 2 Dec 2013].

3. Starbucks Coffee Company. 2013. International Stores. [online] Available at: http://www.starbucks.com/business/international-stores [Accessed: 2 Dec 2013].

4. Unknown. 2013. [online] Available at: http://globalassets.starbucks.com/assets/9a6616b98dc64271ac8c910fbee47884.pdf [Accessed: 2 Dec 2013].

How does Starbucks become famous?

Starbucks become famous in worldwide because of their quality of coffee. Starbucks coffee can fulfill the favour that everyone wanted and everyone can enjoy their own drink as a customer at Starbucks. 

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Referencing:

Unknown. 2013. [online] Available at: http://ezinearticles.com/?How-Did-Starbucks-Get-So-Famous?&id=4988813 [Accessed: 1 Dec 2013].

Who is Howard Schultz?

Howard Schultz is the CEO of Starbucks, but he was not the founder of Starbucks. Gordon Bowker, Jerry Baldwin and Zev Siegl are the founder of Starbucks. Howard Schultz was using $3.8 million to buy over Pequod and then become Starbucks since 1971. 

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Referencing:

1.   Poppycsr.tripod.com. 2013. Howard Schultz. [online] Available at: http://poppycsr.tripod.com/id5.html [Accessed:               

 2.    Dec 2013].2.Myprimetime.com. 2013. Biography: Howard Schultz, Starbucks. [online] Available at: http://www.myprimetime.com/work/ge/schultzbio/ [Accessed: 1 Dec 2013].