Another video is about the importance of innovation in a competitive environment where business that stand still face defeat.

Moreover, we will know the different aspects of business strategy through these two video clips. 

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Referencing: 

Tutor2u.net. 2012. Leadership - Howard Schultz on the importance of leading an innovative culture. [online] Available at: http://www.tutor2u.net/blog/index.php/business-studies/comments/leadership-howard-schultz-importance-of-leading-an-innovative-culture [Accessed: 1 Dec 2013].