Howard Schultz is using the
theories of the Maslow’s Hierarchy of Needs as a guide of being a leader, other
than that, he also apply the leadership styles of democratic and laissez-faire
as a leader.
Here is the analysis of Howard Schultz Maslow’s Hierarchy
of Needs of Starbucks.
Physiological: Howard Schultz will fulfill the needs that
his employees wanted and giving them a modern paycheck.
Safety: He provided a healthcare packages, stock opinion
and career counseling to his employees and this is to increase awareness on
cooperation and quality of work.
Love/Belonging: He always treats his employees like
family and care about them as a responsible work.
Esteem: He always provided coffee education to build the
confidence of employees as they doing their work, then provided recognition
program to get the feedback from partners and also motivate employees to stay
with the organization, with the behaviors that increasing degree of attachment
and happiness.
Self-actualization: He actually did a constantly seeking
information and feedback from partners and also often sending emails by personalized
phone calls to ask for advice and feedback on products through store locations.
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Referencing:
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Referencing:
John R. Sardelli. 2013. Howard Shultz, Starbucks, and Maslow.
[online] Available at:
http://johnsardelli.wordpress.com/2013/05/07/howard-shultz-starbucks-and-maslow/
[Accessed: 1 Dec 2013].
