What are the theories of motivation? And which motivation is used by Howard Schultz?

Howard Schultz used the theme of “The Starbucks Experience” as the important key principle. There are 5 key principles which are make it your own, everything matters, surprise and delight, embrace resistance and leave your mark. With the help of 5 key principles, Starbucks could able to become worldwide business and produce a quality of coffee to people. Moreover, he also used Maslow’s Hierarchy of Needs to motivate his employees.

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Referencing:

Frankson, S. 2013. Starbucks & Howard Schultz: Culture & Core Values Case Study - corevaluesinstitute.ca. [online] Available at: http://corevaluesinstitute.ca/culture/starbucks-howard-schultz-culture-and-core-values/ [Accessed: 1 Dec 2013].