The corporate cultures of Howard Schultz as a leader, he using two key
terms to remain the success which are employees are partners and leaders
transmit the culture. Employees are partners to encourage employees involved in
the company while contribute ideas on improving product. Then, leaders transmit
the culture is the responsible of managers to keep an eye on relaying
Starbucks’ culture directly to employees. In additional, the culture of Howard
Schultz is to establish the modern coffee to the society. According to
Starbucks.com stated Howard Schultz said “We remain highly
respectful of the culture and traditions of the countries in which we do
business. We recognize that our success is not an entitlement, and we must
continue to earn the trust and respect of customers every day.”
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Referencing:
1. Frankson, S. 2013. Starbucks & Howard Schultz: Culture &
Core Values Case Study - corevaluesinstitute.ca. [online] Available at:
http://corevaluesinstitute.ca/culture/starbucks-howard-schultz-culture-and-core-values/
[Accessed: 1 Dec 2013].
2. Effective Leadership Skills Blog. 2013. Howard
Schultz's Connection and Leadership. [online] Available at:
http://site.successtelevision.biz/leadershipskills/index.php/uncategorized/howard-schultzs-connection-and-leadership/#.UpsZjfl9fXo
[Accessed: 2 Dec 2013].
3. Starbucks Coffee Company. 2013. International
Stores. [online] Available at:
http://www.starbucks.com/business/international-stores [Accessed: 2 Dec 2013].
4. Unknown. 2013. [online] Available at:
http://globalassets.starbucks.com/assets/9a6616b98dc64271ac8c910fbee47884.pdf
[Accessed: 2 Dec 2013].
